E-business strategy
What is strategy?
• Defines how we will meet our objectives.
• Sets allocation of resources to meet goals.
• Selects preferred strategic options to compete within a market.
• Provides a long-term plan for the development of the
organization.
What is e-Business strategy?
Strategy defines the future direction and actions of an organization or part of an organization. Johnson and Scholes (2006) define corporate strategy as: ◦ the direction and scope of an organization over the long-term: which achieves advantage for the organization through its configuration of resources
within a changing environment to meet the needs of markets and to fulfil stakeholder expectations.
What is e-Business strategy?
E-business strategy : Definition of the approach by which applications of internal and external electronic communications can support and influence corporate strategy.
Relationship between e-business strategy and other strategies
A genericstrategy process model
Dynamic e-business strategy model
Elements of strategic situation analysis for the e-business
Elements of strategic objective setting for the e-business
Elements of strategy definition for the e-business
Elements of strategy implementation for the e-business
ไม่มีความคิดเห็น:
แสดงความคิดเห็น